Proton International Sales

- This service has been put on hold for the time being, sorry for any inconvenience that may result -

Back in January 2012, I composed a little article on Proton‘s foray into international markets. It was, to my surprise, warmly welcomed, garnering over 3,000 views in just 3 days. I felt happy because for once, I managed to bring invaluable knowledge to such a large number of people. I also ended up doing a mirror article on Perodua, which unfortunately, wasn’t as warmly welcomed as the former. Feel free to view the Proton Overseas and Perodua Overseas articles if you haven’t already.

Now, almost a year later, I have finally decided to take on the next challenge in my goal of spreading the wealth of knowledge, however small it may be. This time I have centred on the sales of Proton cars in overseas markets. This topic has been widely debated, often with minimal facts and reasoning. The sales figures are hard to find, and not accessible by a large fraction of the general public. Thus, the purpose of this article is clear; To inform Malaysians about the state of Proton car sales in international export markets.

Proton’s international presence

Important Notes and Considerations

  • All data included in this article are obtained from reliable, trusted sources. Link(s) will be provided to the original source(s) for good measure.
  • Data may not be 100% accurate. However, I have taken the necessary precautions to provide you with the most accurate data available.
  • This article will be updated on a weekly basis.

Proton Sales in Singapore

Latest data available : for month of November 2012 (brands) and 11 months 2012 (brands)

Source : [1] [2]

Pos Brand Nov % Oct 2012 % Pos 2011
1 Toyota 431 19.0% 4 3,920 15.2% 3 3
2 Volkswagen 397 17.5% 3 3,358 13.0% 4 4
3 BMW 379 16.7% 2 4,368 17.0% 1 1
4 Mercedes 348 15.3% 1 4,108 16.0% 2 2
5 Audi 125 5.5% 5 1,561 6.1% 5 5
6 Volvo 90 4.0% 8 979 3.8% 7 9
7 Hyundai 76 3.3% 6 1,113 4.3% 6 6
8 Peugeot 40 1.8% 7 533 2.1% 10 13
9 Mazda 40 1.8% 13 318 1.2% 18 18
10 Nissan 33 1.5% 9 650 2.5% 8 10
11 Land Rover 33 1.5% 20 347 1.3% 15 21
12 Honda 31 1.4% 14 480 1.9% 11 8
13 Jaguar 27 1.2% 17 360 1.4% 14 14
14 Porsche 25 1.1% 12 473 1.8% 12 12
15 Citroen 23 1.0% 15 337 1.3% 16 16
16 Ford 22 1.0% 11 325 1.3% 17 20
17 Bentley 21 0.9% 23 84 0.3% 24 n/a
18 Kia 19 0.8% 21 567 2.2% 9 7
19 Opel 17 0.7% 22 86 0.3% 23 n/a
20 Mini 14 0.6% 16 255 1.0% 19 15
21 Chevrolet 13 0.6% 10 415 1.6% 13 11
22 Renault 12 0.5% 18 111 0.4% 22 19
23 Alfa Romeo 9 0.4% 29 45 0.2% 33 n/a
24 Skoda 8 0.4% 19 62 0.2% 27 n/a
25 Maserati 7 0.3% 27 74 0.3% 25 n/a
26 Suzuki 6 0.3% 25 136 0.5% 20 17
27 Ferrari 4 0.2% 31 71 0.3% 26 25
28 Infiniti 3 0.1% 26 58 0.2% 28 n/a
29 Mitsubishi 3 0.1% 35 55 0.2% 29 23
30 Lamborghini 3 0.1% 28 52 0.2% 30 31
31 Proton 3 0.1% 36 52 0.2% 31 n/a
32 Jeep 3 0.1% 30 23 0.1% 37 n/a
33 Aston Martin 3 0.1% 40 19 0.1% 38 n/a
34 Rolls Royce 2 0.1% 32 46 0.2% 32 n/a
35 McLaren 2 0.1% 37 33 0.1% 35 n/a
36 Subaru 1 0.0% 24 133 0.5% 21 22

Proton Sales in Thailand

Latest data available : for month of September 2012 (brands)

Source : [1]

Pos Model Sep % /11 2012
1 Toyota 46,568 35.8% 19% 1
2 Honda 19,465 14.9% 57% 3
3 Isuzu 17,046 13.1% 56% 2
4 Nissan 11,701 9.0% 83% 5
5 Mitsubishi 11,494 8.8% 104% 4
6 Mazda 7,237 5.6% 82% 7
7 Chevrolet 7,177 5.5% 266% 6
8 Ford 4,877 3.7% 109% 8
9 Suzuki 2,830 2.2% 342% 9
10 Hino 1,458 1.1% 69% 10
11 Mercedes 561 0.4% 40% 12
12 BMW 524 0.4% -12% 11
13 Tata 484 0.4% 261% 16
14 Hyundai 392 0.3% 46% 14
15 DongFeng 189 0.1% 257% 18
16 Proton 179 0.1% -46% 13
17 Mitsubishi-Fuso 174 0.1% -33% 15
18 Volvo 155 0.1% 11% 17
19 Kia 126 0.1% 22% 19
20 Volkswagen 74 0.1% 64% 20

Latest data available : for 9 months 2012 (brands)

Source : [1]

Pos Model 2012 % /11 Pos
1 Toyota 380,751 38.1% 49% 1
2 Isuzu 150,003 15.0% 29% 2
3 Honda 106,444 10.6% 45% 3
4 Mitsubishi 86,595 8.7% 64% 4
5 Nissan 80,029 8.0% 45% 5
6 Chevrolet 52,943 5.3% 130% 6
7 Mazda 52,170 5.2% 64% 7
8 Ford 38,099 3.8% 67% 8
9 Suzuki 14,794 1.5% 123% 9
10 Hino 12,083 1.2% 54% 10
11 BMW 4,640 0.5% 26% 11
12 Mercedes 4,109 0.4% 45% 12
13 Proton 3,625 0.4% 4% 13
14 Hyundai 3,616 0.4% -10% 14
15 Mitsubishi-Fuso 2,849 0.3% -39% 15
16 Tata 1,926 0.2% 45% 16
17 Volvo 1,490 0.1% 25% 17
18 DongFeng 1,263 0.1% 145% 18
19 Kia 1,081 0.1% 69% 19
20 Volkswagen 489 0.0% 9% 20

Proton Sales in Australia

Latest data available : for month of October 2012 (brands) and 10 months 2012 (brands)

Source : [1]

Pos Brand Oct-12 % /11 10m 2012 % /11 2011
1 Toyota 18,584 19.4% 8% 177,695 19.4% 21% 1
2 Holden 10,239 10.7% 0% 95,584 10.4% -11% 2
3 Ford 8,379 8.8% 21% 74,271 8.1% -5% 3
4 Mazda 7,738 8.1% 11% 85,600 9.3% 18% 4
5 Hyundai 7,576 7.9% 1% 76,036 8.3% 5% 5
6 Nissan 6,662 7.0% 22% 65,411 7.1% 16% 6
7 Volkswagen 5,559 5.8% 8% 45,782 5.0% 25% 8
8 Mitsubishi 5,334 5.6% 4% 49,778 5.4% -4% 7
9 Subaru 3,203 3.4% 22% 33,982 3.7% 15% 9
10 Kia 2,977 3.1% 65% 26,433 2.9% 23% 11
11 Honda 2,852 3.0% 19% 28,188 3.1% 8% 10
12 Suzuki 2,034 2.1% 12% 20,102 2.2% -1% 12
13 Mercedes 1,927 2.0% 33% 18,132 2.0% 4% 13
14 Jeep 1,687 1.8% 144% 14,690 1.6% 117% 17
15 BMW 1,605 1.7% 43% 15,232 1.7% 6% 14
16 Audi 1,268 1.3% 9% 12,096 1.3% -4% 15
17 Great Wall 840 0.9% -8% 9,320 1.0% 38% 16
18 Lexus 683 0.7% 15% 5,561 0.6% 8% 19
19 Isuzu Ute 611 0.6% -10% 6,278 0.7% 21% 18
20 Land Rover 580 0.6% 32% 6,668 0.7% 38% 20
21 Renault 485 0.5% 56% 3,885 0.4% 35% 23
22 Volvo Car 411 0.4% 63% 4,680 0.5% 8% 22
23 Peugeot 406 0.4% -12% 4,325 0.5% -3% 21
24 Chrysler 247 0.3% 1272% 768 0.1% 0% 35
25 Skoda 215 0.2% -46% 3,260 0.4% 66% 24
26 Mini 200 0.2% 40% 1,971 0.2% 4% 26
27 Porsche 136 0.1% 9% 1,212 0.1% -1% 31
28 Citroen 131 0.1% 26% 1,441 0.2% 19% 32
29 Fiat 106 0.1% -23% 1,117 0.1% -9% 30
30 Opel 105 0.1% new 279 0.0% new  -
31 Dodge 90 0.1% -61% 1,741 0.2% -17% 25
32 Ssangyong 70 0.1% -57% 1,382 0.2% 12% 28
33 Chery 65 0.1% -75% 1,034 0.1% -21% 27
34 Alfa Romeo 60 0.1% -8% 761 0.1% -25% 33
35 Jaguar 56 0.1% -21% 674 0.1% 26% 34
36 Proton 50 0.1% -57% 909 0.1% -29% 29
37 Maserati 15 0.0% 25% 109 0.0% -14% 38
38 Infiniti 13 0.0% new 59 0.0% new  -
39 Aston Martin 12 0.0% -8% 76 0.0% -17% 40
40 Ferrari 8 0.0% 33% 84 0.0% -26% 39
41 Bentley 8 0.0% 300% 57 0.0% 0% 41
42 Lamborghini 8 0.0% 700% 40 0.0% 19% 43
43 Lotus 3 0.0% -75% 57 0.0% 46% 42
44 Smart 2 0.0% -90% 108 0.0% -44% 36
45 Saab 2 0.0% -83% 25 0.0% -80% 37
46 Rolls-Royce 2 0.0% 0% 15 0.0% -24% 44
47 Morgan 1 0.0% -50% 13 0.0% -8% 45
48 McLaren 1 0.0% new 20 0.0% new  -
49 Caterham 1 0.0% new 3 0.0% new  -

Latest data available : for 9 months 2012 (models)

Source : [1]

Pos Model 2012 % Pos 2011
1 Mazda3 32,434 3.9% 1 1
2 Toyota Hilux 31,064 3.8% 2 3
3 Toyota Corolla 28,089 3.4% 3 4
4 Holden Commodore 23,226 2.8% 4 2
5 Holden Cruze 22,891 2.8% 5 5
6 Hyundai i30 21,314 2.6% 6 6
7 Nissan Navara 19,173 2.3% 7 7
8 Toyota Camry 17,120 2.1% 8 8
9 Mitsubishi Triton 14,314 1.7% 9 13
10 Toyota Yaris 14,165 1.7% 10 14
23 Holden Barina 9,700 1.2% 23 38
26 Hyundai i20 9,225 1.1% 26 37
37 Kia Cerato/Koup 6,778 0.8% 37 42
38 Hyundai Elantra 6,740 0.8% 38 62
41 Nissan Micra 6,333 0.8% 41 32
45 Kia Rio 5,882 0.7% 45 51
49 Hyundai Accent 5,629 0.7% 49 71
70 Suzuki Alto 3,121 0.4% 70 66
124 Holden Barina Spark 1,083 0.1% 124 70
174 Chery J1 364 0.0% 174 165
182 Proton S16 303 0.0% 182 158
197 Proton Persona 203 0.0% 197 213
206 Proton Jumbuck 149 0.0% 206 174
211 Proton Gen2 138 0.0% 211 182
215 Chery J3 130 0.0% 215 191
240 Proton Satria 66 0.0% 240 242
293 Hyundai Grandeur 1 0.0% 293 276

Proton Sales in Indonesia

Latest data available : for 10 months 2012 (brands)

Source : [1]

Pos Brand 2012 %
1 Toyota 333,991 36.2%
2 Daihatsu 135,546 14.7%
3 Mitsubishi 124,466 13.5%
4 Suzuki 103,537 11.2%
5 Nissan 56,677 6.1%
6 Honda 55,550 6.0%
7 Hino 28,898 3.1%
8 Isuzu 28,359 3.1%
9 Kia 10,783 1.2%
10 Mazda 10,073 1.1%
11 Ford 9,903 1.1%
12 Hyundai 4,879 0.5%
13 Chevrolet 4,424 0.5%
14 Mercedes 3,552 0.4%
15 UD Trucks 2,805 0.3%
16 Proton 2,111 0.2%
17 BMW 1,788 0.2%
18 Geely 920 0.1%
19 Volkswagen 828 0.1%

Proton Sales in Egypt

Latest data available : for month of October 2012 (models) and 10 months 2012 (models)

Source : [1]

Pos Model Oct % Sep 2012 % Pos 2011
1 Hyundai Verna 1,966 10.6% 1 18,085 11.3% 1 1
2 Chevrolet TFR Single Cab 1,600 8.7% 2 15,228 9.5% 2 2
3 Chevrolet Lanos 1,026 5.5% 3 8,503 5.3% 4 3
4 Chevrolet Aveo 915 4.9% 4 7,370 4.6% 5 6
5 Renault Logan Sedan 672 3.6% 19 4,206 2.6% 8 11
6 Skoda Octavia A5/Fantasia 617 3.3% 5 4,318 2.7% 7 29
7 Toyota Corolla 533 2.9% 16 3,526 2.2% 13 16
8 Renault Sandero 523 2.8% 18 1,994 1.2% 21 31
9 Mitsubishi Lancer 517 2.8% 8 3,882 2.4% 10 18
10 Kia New Picanto 449 2.4% 10 2,359 1.5% 19 33
11 Kia Cerato/Koup 438 2.4% 15 3,717 2.3% 11 12
13 Hyundai new Elantra 408 2.2% 27 8,583 5.4% 3 4
16 Chevrolet Optra 354 1.9% 20 1,893 1.2% 23 9
18 Hyundai Accent RB 291 1.6% 25 5,073 3.2% 6 5
20 Kia New Rio 285 1.5% 21 1,962 1.2% 22 n/a
25 Speranza A113 211 1.1% 23 1,780 1.1% 24 17
26 Hyundai i10 196 1.1% 30 1,673 1.0% 25 30
28 Suzuki Maruti M800 180 1.0% 14 1,541 1.0% 26 23
30 Daihatsu Terios 162 0.9% 31 1,322 0.8% 27 27
38 Proton Saga 96 0.5% 44 489 0.3% 39 49
44 Speranza M12 63 0.3% 65 304 0.2% 65 61
45 Brilliance FSV 61 0.3% 37 232 0.1% 77 113
54 Proton Persona 40 0.2% 66 395 0.2% 53 92
57 Speranza A516 38 0.2% 33 546 0.3% 36 19
59 Brilliance Cross 35 0.2% 39 124 0.1% 92  -
60 Proton Gen2 33 0.2% 61 432 0.3% 48 69
63 Brilliance FRV 29 0.2% 70 162 0.1% 86 n/a
79 Hyundai ix20 18 0.1% 62 299 0.2% 66  -
82 Chevrolet Spark 12 0.1% 81 356 0.2% 58 43
84 Great Wall C30 11 0.1% 72 64 0.0% 114  -
89 Daihatsu Sirion 9 0.0% 137 42 0.0% 129 n/a
90 Maple Primera 9 0.0% 116 15 0.0% 171 n/a
95 Suzuki Alto 7 0.0% 43 92 0.1% 99 n/a
119 Hyundai i30 3 0.0% 115 22 0.0% 154 101
141 Toyota Camry 1 0.0%  - 3 0.0% 204 n/a

Proton Sales in the United Kingdom

Latest data available : for November 2012 (brands) and 11 months 2012 (brands)

Source : [1]

Pos Brand Nov /11 Oct 2012 /11 Pos
1 Ford 21,152 17% 1 266,261 6% 1
2 Vauxhall 18,262 23% 2 215,983 -1% 2
3 Volkswagen 13,247 1% 3 173,447 3% 3
4 BMW 9,704 3% 4 117,355 8% 5
5 Audi 8,214 8% 5 118,836 11% 4
6 Nissan 7,678 11% 6 99,394 10% 6
7 Peugeot 6,696 8% 7 94,729 5% 7
8 Mercedes 6,671 10% 9 86,594 12% 8
9 Toyota 6,346 19% 11 80,414 18% 9
10 Hyundai 5,754 64% 8 68,734 20% 11
11 Citroen 5,435 13% 10 69,721 8% 10
12 Kia 5,003 40% 12 62,739 23% 12
13 Mini 4,424 0% 14 46,825 2% 15
14 Skoda 4,122 40% 13 50,403 19% 14
15 Land Rover 3,782 20% 16 46,094 32% 17
16 Renault 3,387 -19% 18 37,027 -42% 18
17 Honda 3,381 -12% 17 50,877 5% 13
18 Fiat 2,907 23% 15 46,647 18% 16
19 Seat 2,705 7% 20 35,999 7% 19
20 Volvo 2,460 -1% 19 29,760 -3% 20
21 Suzuki 1,431 7% 22 23,329 22% 22
22 Mazda 1,292 -5% 21 25,213 -15% 21
23 Jaguar 1,071 16% 23 13,055 1% 23
24 Chevrolet 780 -18% 25 13,040 10% 24
25 Porsche 643 23% 24 7,237 28% 26
26 Smart 553 74% 27 5,102 8% 29
27 Lexus 443 -49% 28 8,014 6% 25
28 Mitsubishi 384 -22% 29 5,814 -38% 28
29 Alfa Romeo 321 -53% 26 6,963 -36% 27
30 Jeep 175 23% 30 2,186 13% 31
31 Abarth 115 102% 32 1,172 -3% 34
32 Bentley 109 68% 34 1,184 20% 33
33 Chrysler 107 -54% 31 3,198 198% 30
34 Subaru 83 -42% 33 1,931 -23% 32
35 SsangYong 55 -24% 36 810 466% 36
36 Infiniti 55 -19% 37 488 40% 38
37 Aston Martin 50 -19% 35 868 -11% 35
38 Perodua 29 -6% 40 394 -25% 39
39 Maserati 22 -4% 39 295 -20% 40
40 MG 21 200% 38 689 177% 37
41 Proton 5 -83% 42 207 -51% 42
42 Saab 1 -96% 41 232 -94% 41
43 Lotus 1 -97% 43 123 -61% 43
 - Other British 57 -14%  - 876 -17%  -
 - Other Imports 58 -14%  - 793 -2%  -

Historical Archive

This table displays the total number of Proton cars sold, with market share (%) in their respective export markets in the given years. Please take note that 2012 data cannot be compared at face value with previous years yet because it is incomplete.

Market 2005 2006 2007 2008 2009 2010 2011 2012
Singapore 1989 – 2006 = ~ 22,000 sold NA NA NA NA NA 75 sold, 0.3% share 52 sold in 11 months, 0.2% share
Thailand NA NA NA NA 4,108 5,080 ~3,800 ~3,305
Australia NA NA NA 1,856 sold, 0.2% share 1,635 sold, 0.2% share 1,898 sold, 0.2% share 1,542 sold, 0.2% share 1,005 sold, 0.1% share
Indonesia NA NA NA NA NA NA NA 2,111 sold in 10 months, 0.2% share
Egypt 542 sold, 0.4% share 192 sold, 0.1% share 2,372 sold, 1.0% share 1,974 sold, 0.8% share 2,072 sold, 1.0% share 1,672 sold, 0.7% share 952 sold, 0.6% share 1,316 sold in 10 months, 0.8% share
United Kingdom NA NA NA NA NA 767 sold, 0.0% share NA 207 sold in 11 months, 0.0% share

Sources : [(Singapore 1989-2006) (Singapore 2011) (Singapore 2012)] – [(Thailand 2009) (Thailand 2010) (Thailand 2011) (Thailand 2012)] – [(Australia 2008) (Australia 2009) (Australia 2010) (Australia 2011) (Australia 2012)] – [(Indonesia 2012)] – [(Egypt 2005) (Egypt 2006) (Egypt 2007) (Egypt 2008) (Egypt 2009) (Egypt 2010) (Egypt 2011) (Egypt 2012)] – [(United Kingdom 2010) (United Kingdom 2012)]

Further Considerations

This article only features 6 export markets and Proton’s official network consist of far more than the above. Furthermore, this article would not have been made possible without the support of http://bestsellingcarsblog.com/, where the majority of the data is sourced from. If you have any suggestions in mind, or any relevant, valid data on Proton car sales in countries other than Malaysia, please leave a comment below. It would be much appreciated.

It is my hope that this article/page would make reference to data on Proton sales in export markets easy and comprehensible for the masses. Thank you for reading, and please do check in every once in a while for the latest data on Proton sales overseas. :]

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